Petua & Joseline Kateeba: Crest Foam Limited – Second Generation Business, A Successful Succession Story

by Akaego Okoye | Oct 8, 2020 | Season 1

On the show I interview a mother-daughter duo. Petra and Joseline Kateeba. We talk about executing an effective succession, bouncing back from loss and what scaling means to a second generation Ugandan business.

Mrs Petua Kateeba is the Co-founder and a shareholder in Crest Foam Limited. She trained as a midwife and co-founded the company with her late husband in 1984. Following her husband’s death in 1992, she stepped into the leadership role and led Crest Foam from a small market player to a #1/#2 market leader. During her tenure, Crest Foam was named one of the Top 50 Brands in Uganda by Private Sector Foundation in its Proudly Ugandan campaign; she also won the Entrepreneur of the Year Award from UWEAL. In 2015, she handed over the reigns to her daughter Joseline.