Episode 14

Petua & Joseline Kateeba: Crest Foam Limited – Second Generation Business, A Successful Succession Story

On the show I interview a mother-daughter duo. Petra and Joseline Kateeba. We talk about executing an effective succession, bouncing back from loss and what scaling means to a second generation Ugandan business.

Mrs Petua Kateeba is the Co-founder and a shareholder in Crest Foam Limited. She trained as a midwife and co-founded the company with her late husband in 1984. Following her husband’s death in 1992, she stepped into the leadership role and led Crest Foam from a small market player to a #1/#2 market leader. During her tenure, Crest Foam was named one of the Top 50 Brands in Uganda by Private Sector Foundation in its Proudly Ugandan campaign; she also won the Entrepreneur of the Year Award from UWEAL. In 2015, she handed over the reigns to her daughter Joseline.

Joseline Kateeba joined Crest Foam Limited in 2014 and in February 2015, she became the Managing Director. Prior to Crest Foam, Joseline worked for nearly four years with global power company Cummins and four years at global strategy consulting firm Bain & Company. She holds an undergraduate degree from the University of Warwick, an MPHIL in Management Studies from University of Cambridge and an MBA from Harvard Business School. Joseline is a Non-Executive Board Member of Uganda Manufacturers Association, NCBA Bank Uganda Limited, Biyinzika Poultry International Limited and a member of the Advisory Board of Total Uganda Limited.

Petua and Joseline’s African Business Story is one dedicated to building a legacy brand. Putting structure and systems in place to enable them scale both geographically and product wise.

Hosts & Guests

Akaego Okoye

Petua & Joseline Kateeba: Crest Foam Limited 

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