Ever wondered how to bridge the gap between sports and business in emerging markets? Join us as we chat with Sandrine Zoku, the inspiring founder and CEO of Playbook, who brings her unique journey from Cameroon to the United States and beyond to life. Sandrine shares her personal story of cultural adaptation, the childhood dreams that shaped her, and the profound influence of her parents in keeping her connected to her Cameroonian roots. From aspiring chef and fashion designer to college athlete, discover how her diverse experiences laid the foundation for her entrepreneurial spirit.

Get ready to learn how Sandrine transitioned from a corporate career at Vanguard to impactful roles at Invest Africa and NBA Africa events, driven by intuition and the right connections. Listen to how a serendipitous internship turned into a stepping stone for her career, highlighting the importance of being present in the right geographical locations. Through her narrative, you’ll gain insights into the challenges and triumphs of her professional journey, including a pivotal co-founder breakup that tested her resilience and ultimately led to the creation of Playbook.

Explore the genesis of Playbook, a groundbreaking media company focused on the sports business in emerging economies, particularly Africa and the Middle East. Sandrine takes us through her move to Nairobi, the strategic partnerships she’s formed, and her vision for the future of Playbook. She offers invaluable advice to women entrepreneurs, emphasizing the power of personal branding and social media. This episode is a treasure trove of actionable insights and inspiring stories for anyone looking to make an impact in the sports and business landscape.

A former professional athlete, Sandrine represented her home country of Cameroon in the 2011 and 2015 FIBA Olympic qualifying women’s basketball tournaments in both Bamako, Mali and Yaounde, Cameroon. She holds an MBA in Management and B.S. in Marketing from the University of Nevada Las Vegas where she served as a captain of the women’s basketball team.

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